Press Releases

June 2013



Seeking to make communities across America more beautiful, Sephora has launched You + Sephora, a limited edition cosmetic collection that will help local non-profit organizations achieve their missions.  The Beauty Bus Foundation, a non-profit organization that delivers dignity, hope and respite to chronically or terminally ill men, women, children and their caregivers through beauty and grooming treatments and pampering products free of charge, has been chosen by the employees of Sephora’s Rancho Cucamonga store to be the recipient of proceeds that come from in store sales at this location.

“Sephora’s commitment to bringing support to charities at a local level is a game changer and we know will directly benefit our patients and their caregivers who receive the lift and gift of beauty from the Beauty Bus.  We are truly honored to be recognized by the employees of Sephora’s Rancho Cucamonga store and look forward to making a difference together,” says Alicia Liotta, CEO/Founder of Beauty Bus Foundation.

The YOU + SEPHORA cosmetic collection, which will be available June 1st in all US Sephora stores and on, retails for $20 and features a covetable clutch, glitter eye liner, lip gloss and nail polish. Sephora USA, Inc. will donate $13 for each bag sold in-store to the store’s selected charity*, while bags sold on will benefit the American Heart Association**.  YOU + SEPHORA features:

  • ·  1 collectable cosmetic pouch, perfect for purse, travel or gym bag
  • ·  1 mini lip gloss in a dusty pink shimmer finish, apply over your favorite lipstick or wear alone
  • ·  1 mini gold glitter liquid eyeliner, wear alone or layer to brighten the glitter effect
  • ·  1 mini nail polish in a warm champagne metallic finish, the finishing touch for your summer ensembles

To support the launch of the YOU + Sephora cosmetic collection Sephora Rancho Cucamonga will open early on June 29. Between 8:00 and 10:00 am (before store opening) customers can come in for an exclusive “spot” that will include a mini-make-over, refreshments and raffles. This event is first come first serve with a donation for participation. 

Additionally, the Beauty Bus Foundation and Sephora Rancho Cucamonga will partner in a Pop Up Salon for caregivers of patients in Loma Linda Hospital’s Pediatric Oncology and Hematology Clinic on June 24, 2013. The Pop Up Salon will offer caregivers haircuts, styling, makeup application, face painting, glimmer tattoos — a chance to be pampered and a brief respite from the demands of caring for a sick family member.

Mary Herald, Sephora’s Executive Vice President of Human Resources and Education, said, “At Sephora, our continual mission for Values Inside Out is to inspire and engage our teams to play a part in making a difference in their communities, and this bag allows them to do just that, share their passion for cosmetics with their clients that ultimately supports our charitable partners across the country.”

The Beauty Bus Foundation is a non-profit 501(c)(3) organization that delivers dignity, hope and respite to terminally or chronically ill men, women, children and their caregivers through beauty and grooming services and pampering products. Beauty Bus accomplishes this mission through: In-Home beauty and grooming services, Pop-Up Salon events and the Bags of Beauty Program. Programs focus on clients with ALS (Lou Gehrig’s Disease), multiple sclerosis, muscular dystrophy, Parkinson’s disease, spinal cord injury, cancer, stroke, other select neuromuscular and motor neuron diseases and their caregivers. Through the help of supporters including Bosley Professional Strength and JAFRA Cosmetics, Beauty Bus brings the lift and gift of beauty to individuals whose disease or condition does not allow them to access a salon or spa. For more information visit or call 310-392-0900.

Values Inside Out is a visionary partnership program matching Sephora stores across America with non-profit organizations in their own communities. Under this program, each store’s team of cast members (Sephora’s term for sales associates) chose a local non-profit to help through raising awareness, providing funds and contributing their own “sweat equity” to aide that organization in fulfilling its mission over the course of 2013. To learn more about the program and for a list of charities and more information on their causes, please visit

*For a list of charities, please visit

**Sephora will make this donation for each bag sold during the period 6/1/13-12/31/13, while supplies last


Previous Press Releases:

May 2013 : 4th Annual Beauty Drive Raises over $140K
April 2013 : 4th Annual Beauty Drive to Honor Toni K.
Jan 2013: Largest Bag of Beauty Delivery to Date